Performance Marketing Training Malaysia (2026) — HRDF Claimable
Performance marketing is about measurable, ROI-driven advertising. Training equips marketing teams to plan, execute, and optimise paid campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms — ensuring every ringgit delivers trackable results.
Quick Answer: Performance Marketing Training
What is it: Training on paid digital advertising — Google Ads, Meta Ads, campaign strategy, A/B testing, and performance optimisation.
Who is it for: Marketing managers, digital marketers, media buyers, e-commerce managers, and business owners managing ad budgets.
Typical cost: RM3,000–RM7,000 for a 2-day program.
Specialized Performance Marketing Training Programs
What You'll Learn
- Set up and manage Google Ads campaigns (Search, Display, Shopping)
- Create and optimise Meta Ads for conversions
- Implement A/B testing to continuously improve performance
- Calculate ROAS, CPA, and other performance metrics accurately
- Build full-funnel campaign strategies from awareness to conversion
Who Should Attend
Marketing managers, digital marketing executives, media buyers, e-commerce managers, business owners, and agencies seeking to upskill.
Full Curriculum: What This Training Covers
That's the outcome — here's exactly how we get you there, module by module. A typical programme is organised into these modules; content is tailored to your team, roles, and industry.
1.Performance Marketing Foundations & Funnel Strategy
How paid media differs from brand marketing, mapping campaigns to the awareness-consideration-conversion funnel, setting SMART goals, and choosing the right channel mix (Google, Meta, LinkedIn, TikTok) for Malaysian B2B and B2C objectives.
2.Google Ads: Search, Display & Shopping
Building and structuring Search campaigns, keyword research and match types, negative keyword management, ad copy and extensions, Display and Shopping/PMax setup, and manual vs automated bidding strategies to control cost-per-click and ROI.
3.Meta Ads (Facebook & Instagram)
Navigating Ads Manager, campaign objectives and budget structures, creative formats and ad copy, plus audience building with saved, custom, lookalike and retargeting audiences for Facebook and Instagram placements.
4.Conversion Tracking, GA4 & Attribution
Installing the Meta Pixel and Google Tag Manager, defining conversion actions and conversion values, GA4 integration, and understanding multi-touch attribution so spend is measured against real business outcomes.
5.Audience Segmentation & Retargeting
Segmenting by intent and behaviour, building lookalike audiences, re-engaging funnel drop-offs across platforms, and applying PDPA-compliant data practices when handling customer and remarketing lists in Malaysia.
6.Campaign Optimisation, A/B Testing & CRO
Systematic A/B testing of creative, copy and landing pages, negative keyword and placement pruning, an optimisation cadence, and landing-page conversion-rate optimisation to lift ROAS and cut cost per acquisition.
7.Budgeting, ROAS & Performance Reporting
Allocating budget across channels, calculating ROAS, CPA and customer acquisition cost, moving from vanity metrics to decision metrics, and building dashboards to report campaign performance to leadership.
8.HRDF Claim & Scaling Multi-Platform Campaigns
Extending to LinkedIn and TikTok Ads, scaling winning campaigns and workflow templates, and navigating HRD Corp (SBL-Khas) claim eligibility so Malaysian employers can recover training costs.
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Performance Marketing Training Programmes Available
Frequently Asked Questions About Performance Marketing Training
Most programs cover Google Ads and Meta Ads. Some include LinkedIn Ads, TikTok Ads, or programmatic advertising.
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Ringkasan dalam Bahasa Melayu
Latihan pemasaran prestasi di Malaysia mengajar pasukan pemasaran cara merancang dan mengoptimumkan kempen iklan berbayar di Google dan Meta untuk pulangan pelaburan yang boleh diukur. Boleh dituntut melalui HRD Corp.
Last Verified: March 2026