Google Analytics & Tag Manager Training Malaysia (2026) — HRDF Claimable
Google Analytics 4 (GA4) is the industry-standard tool for understanding website traffic, user behaviour, and marketing effectiveness. Combined with Google Tag Manager for event tracking, these tools provide the data foundation for all digital marketing decisions.
Quick Answer: Google Analytics & Tag Manager Training
What is it: Training on GA4 and Google Tag Manager — setup, event tracking, conversion measurement, audience analysis, and reporting for data-driven marketing.
Who is it for: Marketing managers, digital marketers, web analysts, e-commerce teams, and anyone measuring website performance.
Typical cost: RM2,500–RM5,500 for a 2-day program.
What You'll Learn
- Set up GA4 properties correctly with proper data streams and events
- Configure Google Tag Manager for custom event tracking without coding
- Measure conversions, goals, and marketing attribution accurately
- Build custom reports and explorations for specific business questions
- Understand user journeys and identify conversion rate opportunities
Who Should Attend
Marketing managers, digital marketers, web analysts, e-commerce managers, content creators, and anyone measuring online performance.
Full Curriculum: What This Training Covers
That's the outcome — here's exactly how we get you there, module by module. A typical programme is organised into these modules; content is tailored to your team, roles, and industry.
1.Google Analytics & GA4 Fundamentals
Web analytics concepts, page-tagging vs log-file analysis, GA4 basic terminology, and the limitations of Google Analytics as a measurement tool.
2.Account Setup & Property Configuration
Creating a GA4 account, property and data streams, installing the tracking/measurement code, configuring admin settings, and linking Google Search Console and Google Ads.
3.Audience & Acquisition Reports
Reading demographics, geographic, technology and mobile audience reports plus channel, source/medium, referral, organic, paid and social acquisition reports to see where traffic comes from.
4.Behaviour, Engagement & Site Performance
Analysing site content and landing pages, page-load and site-speed metrics, site-search usage, and setting up event tracking to measure on-site user engagement.
5.Conversion Goals & Ecommerce Tracking
Defining conversion goals/key events, building the conversion funnel, and configuring standard and enhanced ecommerce tracking for transactions and product performance.
6.Advanced Analysis & Attribution
Using segments, filters, content groupings, custom dimensions, metrics and reports, plus user-flow analysis, multi-channel funnels and attribution models to credit marketing channels.
7.Google Tag Manager Essentials
Setting up a GTM container and workspace, creating tags, triggers and variables, deploying GA4 and remarketing tags without editing site code, and previewing/publishing changes.
8.Integration, Remarketing & HRDF Application
Connecting GA4 with Google Ads and GTM, building remarketing audience lists, and applying analytics insights to Malaysian digital-marketing decisions (course is HRD Corp claimable).
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Google Analytics & Tag Manager Training Programmes Available
Frequently Asked Questions About Google Analytics & Tag Manager Training
Yes. GA4 is event-based tracking (replacing session-based). Training covers the GA4 interface, data model, and how to replicate UA reports.
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Ringkasan dalam Bahasa Melayu
Latihan Google Analytics 4 dan Google Tag Manager di Malaysia mengajar pasukan pemasaran cara menyediakan, mengkonfigurasi, dan menganalisis data laman web untuk keputusan pemasaran yang lebih baik. Boleh dituntut melalui HRD Corp.
Last Verified: March 2026